Landing a media interview is a huge opportunity to showcase your expertise, build credibility, and elevate your brand. But saying the wrong thing—or handling the interview poorly—can backfire fast. Whether you’re a tech CEO, doctor, lawyer, or real estate expert, knowing how to navigate interviews is key to making a lasting impression.
At Otter PR, we provide media training to ensure our clients are confident, prepared, and in control during interviews. Here are the essential dos and don’ts for a successful media appearance.
The Dos of Media Interviews
1. Prepare Key Talking Points
Before the interview, identify three key messages you want to communicate. Anticipate potential questions and practice concise, impactful responses.
2. Stay on Message
Journalists may steer the conversation in unexpected directions. Stay focused on your key points and smoothly redirect the discussion if needed.
Example: If asked about an industry challenge, pivot to how your company is addressing it rather than dwelling on negatives.
3. Speak in Clear, Simple Language
Avoid industry jargon or overly complex explanations. Break down your message into clear, everyday language that any audience can understand.
4. Use Examples and Stories
People remember stories, not stats. If possible, illustrate your points with real-world examples, personal anecdotes, or case studies.
5. Maintain Good Body Language (For TV & Video Interviews)
Your tone, posture, and facial expressions matter as much as your words. Sit up straight, make eye contact, and use natural hand gestures to appear confident and engaged.
6. Correct Misinformation Diplomatically
If a journalist states incorrect information, correct it politely while reinforcing your key message.
Example: “Actually, that’s a common misconception. The reality is…”
7. Know When to Stop Talking
Silence makes some people uncomfortable, leading them to ramble. Make your point, then stop. Let the interviewer guide the next question.
The Don’ts of Media Interviews
1. Don’t Say “No Comment”
This phrase makes it seem like you’re hiding something. Instead, acknowledge the question and pivot to what you can discuss.
Example: “While I can’t speak on that specifically, what I can share is…”
2. Don’t Guess or Speculate
If you don’t know the answer, don’t make one up. Instead, offer to follow up.
Example: “I don’t have that information right now, but I’d be happy to get back to you with details.”
3. Don’t Go Off the Record
Unless you explicitly trust the journalist, assume that everything you say is on the record. Even casual remarks can be published.
4. Don’t Get Defensive
If you’re asked a tough question, stay calm and composed. Defensiveness or hostility can turn a small issue into a headline.
5. Don’t Overshare or Ramble
Long-winded responses can dilute your message and increase the chances of being misquoted. Stick to short, impactful soundbites.
This post was written by a professional at Otter Public Relations. Otter Public Relations is the fastest-growing best PR firms in NYC and its growing team of 35+ publicists and media partners focus on getting your story told in the local and national media. Let Otter PR support your business in; Media relations, Crisis Communications, and Reputation Management.